CANADIAN MEDICAL EQUIPMENT PROTECTION PLAN
Scope: Website Design | Branding | Sales & Marketing Collateral | Social Media Design
As a design consultant for CMEPP, I created sales presentations and reports, client resources such as welcome packets and one-pagers, and social media content. The goal was to bring clarity and cohesion to the brand. I collaborated closely with the team to ensure all materials aligned with organizational goals and professional standards.
In November 2023, I completed a full website redesign (WordPress, Elementor), modernizing their online presence, clarifying their directive, and improving usability for clients. The brand and site needed to convey trust and clarity while making complex program details easy to understand. Functionality and accessibility were priorities throughout this design, ensuring the experience supported the user journey.
