CANADIAN MUSIC THERAPY FUND
Scope: Website Design | Social Media Strategy & Management | Print & Digital Design | Copywriting | Photography
The Canadian Music Therapy Fund (CMTF) is a Toronto-based charity that makes music therapy accessible to Canadians in need, using the power of music to support mental, emotional, and physical well-being.
As Digital Communications Manager, I led CMTF’s creative and digital strategy, overseeing all aspects of brand storytelling, social media, and design. I redesigned and restructured the organization’s website, improving accessibility, visual consistency, and user navigation.
Working with the Board of Directors, staff, and music therapists, I ensured all communications (i.e. social media, email campaigns, event materials) aligned with the organization’s mission and impact. To do this, I created and managed content across Instagram, Facebook, LinkedIn, and email newsletters, supporting campaigns such as Un-Gala: A Night of Lyrics and Laughter and Giving Tuesday, which reached thousands of Canadians and drove significant donations.
